Branding An International Event
The MIT Graduate School of Real Estate commissioned Launchpad Boston to create a new identity, market its international real estate forum, and produce its event promotional collateral and signage. The day-long event was a convergence of some of the most prolific and accomplished real estate executives around the globe, discussing the international real estate market, as it pertains to Boston's realty investments. In addition to topics of discussion, the finals of The Case were held; an annual international event that pits teams of the best real estate graduate schools competing in a realty development contest - taking a live parcel and presenting plans to develop the land into an investment portfolio. The lot was on the site of The San Francisco Giants baseball team.
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Preservation Of Lending
This Washington, DC based Lending Association was founded for the preservation of community lending institutes, as federal policies continue to threaten neighborhood based lenders. The Associations powerful membership needed a distinguished branding and communication system in place to keep pace with technology, and push its message to policy makers. Launchpad was commissioned to tell their story through integrated communication pieces - including: the development of new identity, design and development of a new custom managed, interactive HTML 5 web site, social media component design & dev, corporate messaging, trade show marketing collateral, email and advertising campaigns
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LPB was tasked with launching a new vertical publication covering the commercial real estate asset arena. Our strategy was to develop a hybrid news product, combing current technologies with traditional print make-up - knowing the industry’s demographic reach. The result has been heralded as, “the most insightful, timely publication in the CRE arena,” by its C-level readers, and was awarded "Best Web Site" by the National Association of Real Estate Editors in 2012. We built a publication that has all the navigation of a newspaper, but is delivered electronically to 22,000 professionals as a PDF, and updated as news breaks on TheRealReporter.com; while pushed through social media announcements. Advertisers have multiple options of reaching a powerful target of readers, while readers have an in-depth dissection of Greater Boston's investment marketplace.
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A Resourceful Reach
This international tenant representative Group needed a visual creative to position its independent offices as a global foot print for real estate services - on a tight budget. We developed the idea of having each regional director mimic the same script of, "I am global, while adding their local tag/positioning to the video. The campaign delivers an authenticity by using real people in their native cities, expressing the same, simple global message. We edited the video and customized the final call to action for each office by changing the contact frames. Each office purchased local media placement. Some US offices have placed media inside taxi cabs.
Game Changing Battery Tech.
Backed by the Department of Energy and teamed with world renowned scientists and engineers, this emerging group is charged with producing the most powerful, magnesium-based rechargeable batteries. Extracting from the element’s (magnesium) properties, LPB developed a corporate identity system, based on the atomic structure of this abundant energy source. LPB was also engaged to develop signage, tag-line, and miscellaneous packaging & collateral pieces.
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A Vertical Lift
With 15 years of experience installing and servicing vertical transportation systems, 3Phase asked Launchpad to establish an integrated marketing and branding plan, starting with a new web site. We also created print & digital ad campaigns, corporate collateral, social media development and custom promotional items; including 3Phase private labeled wine.
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A New Brew
The (Belgian inspired) emerging Boston brewery, Mystic Brewery, asked LPB to develop an early communication plan as they built their identity, while raising their final round of capital for the planned 2011 launch of this unique craft beer. We started by writing in-depth, strategic marketing plans and budget programs, including a time line; scheduling each phase of promotional branding throughout the first year. Social engagements on Twitter and Facebook have launched their content marketing plans.
A New Beginning
This experienced office facilities firm needed a fresh identity and engaging collateral. Launchpad was commissioned to develop a corporate name change, while presenting a professional brand to its existing clients, and promoting a clear, clean identity. LPB was responsible for: Corporate naming, logo identity & icon, corporate collateral, design of new web site, and advertising campaigns.
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Refreshing A Well Built Brand
This highly successful corporate interior construction & project management group needed to refresh their tired brand, and showcase its award winning project work with prominent companies from: Cisco, CVS, Motorola, Fidelity, Google and Verizon. The re-branding included: New corporate Identity, new, complex (scalable) web site, corporate messaging, presentation collateral, e-mail marketing, advertising, and identity for truck panels.
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Building A Boutique Brand
This Washington, DC based real estate company asked us to develop their corporate name, then position the brand to elite dignitaries and transplants arriving in the nations capitol. Work included corporate Identity, integrated website design, development & optimization, social media links set up and engagement, 8-page promotional marketing & sales collateral book.
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Eco Smart Bulbs Go Social
The nations largest home supply retailer wanted to supplement its traditional advertising with a breakthrough social media program, promoting its new line of economical, environmentally-friendly light bulbs. LPB was tapped to create an interactive flash presentation, which would live on the HD site, in addition to being packaged and mailed to the top 100 environmental bloggers in the country. Embedded on the blogger’s site, the readers are directed to the interactive segment, where the interface encourages users to: calculate savings by entering the number of bulbs placed in their homes, view expected life span of Ecosmart™ bulbs versus traditional ones, and link to purchase lighting products on the Home Depot site. Finally, the public is encouraged to share the experience with their family and friends via direct links to their Facebook and Twitter accounts with the click of a “share this” icon.
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Equity One SBC
The startup group of experienced commercial real estate finance veterans are transferring financial portfolios from banks and placing them with private equity and hedge funds. They needed a brand identity to position themselves as connected, accomplished and seasoned. Launchpad developed initial strategic branding, corporate identity - including logo, web site, messaging, e-mail marketing, print and digital advertising, collateral and year one marketing roll-out plans
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